PREORDER: Kickstarter: TEN ELEVEN NINE - Elegant Tool Watch Collection

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PREORDER: Kickstarter: TEN ELEVEN NINE - Elegant Tool Watch Collection

#1

Post by TheJohnP » Sun Jan 17, 2021 1:49 pm

TEN ELEVEN NINE out of Berlin have launched their first Kickstarter campaign for their automatic "elegant tool watch" collection.
These look pretty fantastic, but feel these are way overpriced. But wish them the best on meeting their campaign goals.


Early Bird ricing is €999, or €839.50 without VAT (roughly $1,014.07)
Next Early Bird Tier pricing is €1,099, or €923.53 without VAT (roughly $1,115.58)
Kickstarter pricing is €1,199, or €1007.56 without VAT (roughly $1,217.08)
Regular price will be €1649, or €1,385.71 without VAT (roughly $1,673.87)

Estimated delivery is September 2021

The zip code 10119 of their studio in Berlin Mitte inspired them to create the brand name TEN ELEVEN NINE.

The goal of TEN ELEVEN NINE is to combine the subtle, sublime and minimal design of an elegant and timeless dress watch with the readability of a tool watch and the sturdiness of a dive watch. A reliable and perfect mechanical watch for any occasion, that will last a lifetime in best case.

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You can choose between 3 different watches and 3 different bracelets with or without their mantra of Truth, Beauty, Love engraved on the caseback.

The three available models are the Minimal, the Researcher, and the Weltweit.
Offering 3 different stainless steel bracelets:
- Milanese mesh bracelet with straight end links (diameter 20mm-20mm)
- 3 link bracelet with straight end links (diameter 20mm-18mm)
- 3 link bracelet with straight solid links made for this watch (diameter 20mm-16mm)

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One change from the prototypes shown is that for better handling, the crown shape will be slightly redesigned.

TEN ELEVEN NINE watches will be produced in partnership with some of the best and well known suppliers such as:
- Sächsische Uhrentechnologie GmbH Glashütte (SUG), Germany // watch case
- Schätzle & Cie in Lörrach, Germany // Dials
- La Pratique in Morteau, France // Hands
- Sellita Watch CO. SA in La Chaux-de-Fonds, Switzerland // automatic movement
- For the bracelets, they’re currently working together with manufacturers in Germany and Hong Kong.

Specs:

- Diameter: 38mm (without crown)
- Lug to Lug: 47mm
- Thickness: 11mm
- Lug width: 20mm drilled lugs
- Case: polished stainless steel case with brushed lugs and brushed caseback (Minimal & Researcher) brushed stainless steel case (Weltweit), made in Glashütte Germany
- Crystal: slightly curved sapphire crystal with anti-reflection on the inside
- Dial: semi-matte, dark blue grey dial with white indices and Super-LumiNova
- Hands: semi-matte white dauphine hands with Super-LumiNova
- Movement: Swiss automatic movement Sellita SW200-1, Top grade
- Water Resistance: 20 ATM (200m/660ft)
- Crown: screw-down crown
- Caseback - solid case back
- Made in Germany
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Re: PREORDER: Kickstarter: TEN ELEVEN NINE - Elegant Tool Watch Collection

#2

Post by sobwanhoser » Sun Jan 17, 2021 4:24 pm

The watches look ok, if not expensive but...their "Ten Eleven Nine" brand name goes against the minimal spirit of the watch.... 3 words, 13 letters?

I honestly don't understand how some of these brand names get the "ok" from the CEO's..."inspired by their zipcode"??? Wow, there is some marketing magic! I guess they were going for a "90210" thing ?

They could have just blindly thrown a dart at a phonebook or map, and the name would likely have been better - or at least shorter.
How's about "Mitte" = the heart of Berlin?
or "Osthoff"? = That is still better (named after the Kickstarter creator)...and some people were having issues with the "Atticus" name?

Brand name, especially in the age of internet stores and social media is a HUGE part of the total product...basic business 101. Reminds me of "Nine Four" watches = nice looking watch with the worst "76 gas station" logo on the dial = WTF?
I can't see this working out but....what do I know? I have an Aragon watch :lol: :oops:

Sorry, these things drive me crazy...
Last edited by sobwanhoser on Mon Jan 18, 2021 11:02 am, edited 1 time in total.
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Re: PREORDER: Kickstarter: TEN ELEVEN NINE - Elegant Tool Watch Collection

#3

Post by Boourns » Sun Jan 17, 2021 5:47 pm

sobwanhoser wrote:
Sun Jan 17, 2021 4:24 pm
The watches look ok, if not expensive but...their "Ten Eleven Nine" brand name goes against the minimal spirit of the watch.... 3 words, 13 letters?

I honestly don't understand how some of these brand names get the "ok" from the CEO's..."inspired by their zipcode"??? Wow, there is some marketing magic! I guess they were going for a "90210" thing ?

They could have just blindly thrown a dart at a phonebook or map, and the name would likely have been better - or at least shorter.
How's about "Mitte" = the heart of Berlin?
or "Osthoff"? = That is still better (named after the Kickstarter creator)...and some people were having issues with the "Atticus" name?

Brand name, especially in the age of internet stores and social media is a HUGE part of the total product...basic business 101. Reminds me of "Nine Four" watches = nice looking watch with the worst "76 gas station" logoon the dial = WTF?
I can't see this working out but....what do I know? I have an Aragon watch :lol: :oops:

Sorry, these things drive me crazy...
Yes also wtf does “King Size” on the dial mean?
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I wish that watch were 38mm?
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Re: PREORDER: Kickstarter: TEN ELEVEN NINE - Elegant Tool Watch Collection

#4

Post by TheJohnP » Sun Jan 17, 2021 7:10 pm

Boourns wrote:
Sun Jan 17, 2021 5:47 pm

Yes also wtf does “King Size” on the dial mean?
From their FAQ:
https://www.tenelevennine.com/pages/ethic

3.07 Why the name KING SIZE?
In the 50s and 60s, typical men's watches were 32-35mm in diameter. At that time, a 38mm watch was called jumbo size or king size.
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Re: PREORDER: Kickstarter: TEN ELEVEN NINE - Elegant Tool Watch Collection

#5

Post by pdsf » Mon Jan 18, 2021 8:33 am

sobwanhoser wrote:
Sun Jan 17, 2021 4:24 pm
The watches look ok, if not expensive but...their "Ten Eleven Nine" brand name goes against the minimal spirit of the watch.... 3 words, 13 letters?
My thought exactly!! I thought it's pretty ironic for a watch that's meant to be "subtle, sublime and minimal" to have such a name and logo.

"The zip code 10119 of their studio in Berlin Mitte inspired them to create the brand name TEN ELEVEN NINE." Really??! Oh my, they need to get out more. ;)

I agree it's overpriced, but a lower price point and a different logo/name would make them much more attractive propositions....so much potential!
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Re: PREORDER: Kickstarter: TEN ELEVEN NINE - Elegant Tool Watch Collection

#6

Post by BATMAN » Mon Jan 18, 2021 2:04 pm

Here to pile on. What a stupid name

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Re: PREORDER: Kickstarter: TEN ELEVEN NINE - Elegant Tool Watch Collection

#7

Post by Thrax » Tue Jan 19, 2021 9:06 am

Not sure how I feel about a watch where the logo is as long as the handset. Doesn't feel good, though.
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Re: PREORDER: Kickstarter: TEN ELEVEN NINE - Elegant Tool Watch Collection

#8

Post by sobwanhoser » Tue Jan 26, 2021 9:04 pm

20 days to go, but it looks like they will make it....what the heck do we know?? ;)
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