They are offering three different styles and 10 colorways of an automatic GMT watch as part of their World GMT Collection
Super Early Bird pricing is $1,400
Regular price will be about $2,800
Not going to lie, at $1,400 for an automatic GMT for a first campaign from a new brand, that gets into extremely stiff competition from other well known and prestigious brands at a similar price point. But they have some style elements I like and find their main draw is their app where you can "try" on their watches before you buy. Check out the video example at the following link:
https://ksr-video.imgix.net/assets/025/ ... 4_high.mp4
The different collection models and colorways:
The specs:
- ETA 2893-2 automatic Swiss movement with 21 jewels, 42 hour power reserve, and 28,800 Hz frequency
- 316L stainless steel/Gold plated GP10/Black PVD
- 40mm case diameter
- Lug to lug 46.85mm
- 21mm lug width
- Case height 10.15mm
- 5 ATM water resistance
- Sapphire crystal with anti-reflective coating
- Push down crown inspired by the waves of the sea
- Date at 6 o’clock
- 3 unique world map dials, with complimentary hour, minutes and second hands
- 24 hour GMT hand has the tip of the Welsh dragon’s tail - symbolizing stability in motion and controlling the direction of travel
- Open case back with shaped mineral glass
- 24 destinations engraved with the correct time zones in GMT and BST
- 6 continents engraved
- Two Italian Leather Straps. Interchangeable pins make it easier than ever to give your watch a distinguished new look.
- Watch Box - Bespoke travel trunk with internal drawer for extra straps and accessories
- Watch Passport - A personalized watch book and a place to note all of the places you have been with your CuleM watch.
- 2 Year Guarantee - 24 Months of protection on your CuleM Watch.
- Swiss Made
